Next generation experience for Walt Disney World

Leveraged Guest preferences, desires, needs, and motivations to create a more personal vacation experience. With a wide range of Guests, creating a connected ecosystem that would provide a highly differentiated experience at every touchpoint was essential. It was key to build a holistic end-to-end experience that is user-centered and can scale to the vast and growing user demands. Each touchpoint had to tie together and tell a greater story. Lead much of the visual design systems thinking across projects and studios, ranged from blue sky vision work to detailed design. From planning, booking, and visiting to maps and icons, projects spanned the scope and scale of this massive endeavor. 

Projects included:
Vacation planning & booking
FastPass+ 
Disney dining
MyDisney Experience DLS
Next Gen Disney's PhotoPass
Cast member tools
NGE test labs
Magicband personalization and packaging
Maps
Tap points
Extending beyond the parks
Branding and naming
NextGen Disney Cruise Line Experience
and more